Sunburn has reportedly taken the experimental marketing a notch higher by partnering with Hero MotoCorp, along with Woodland and Tuborg. Notably, Sunburn was inaugurated back in the year 2007 and soon after inauguration, it became a well known place for music, entertainment and lifestyle. Huge audience turnouts have progressively made Sunburn as the hottest dance and music destination in Asia. Incidentally, it has given air to Sunburn Arena where renowned international DJs compete while entertaining a huge mob.
Sunburn, famed for Asia's largest music festival, has been around for quite sometime. So far, it has pampered audience with flashing musical contests, but now it is also extending support for companies that want to flourish with a bigger customer base. Notably, festivals like Sunburn are witnessed by a massive crowd and hence, it is the ideal place to strive for realisation of a bigger brand image. It must be noted that Hero MotoCorp understands the core value of such a pan-India recognition and hence, has decided to get associated with Sunburn.
Sunburn #7 is all about delivering exciting life experiences through the brand power. Different touch points of this 7th season include Dutch international artists maiden TVC for Hero MotoCorp and Woodland’s ‘Leave no trace’ campaign in Goa. Industry experts are of a view that such an innovative customer engagement will pioneer the art of building a global brand image with style. This mega event will see celebrated DJ Axwell getting on his Hero Impulse to cast a charm of swooning music on Indian music aficionados. Customers too would be able to share this magnificent experience for they stand a chance to touch and feel the brand via custom photo shoot on the Hero Impulse. This photo shoot will later be made available to enthusiasts who miss its a physical presence, giving them an opportunity to relish the spell-bounding charm.
Shailendra Singh, Joint Managing Director, Percept Ltd., while speaking on association, was quoted as saying, “We’ve created Sunburn with a vision to unite fans and allow them to experience something that they will never experience. Their time spent on Planet Sunburn is a world apart and we’ve taken this opportunity to partner with brands such as Hero MotoCorp, Woodland and Tuborg to offer fans a greater experience that they will keep coming back for. Experiential marketing showcased in the form which it will be at #S7 is the future of a brand-consumer connect and will be a hugely sought after tool by brands across.”
