Its been more than three years since the bison of cruisers, Harley-Davidson made its debut in the domestic market. The Indian citizens are till date astonished with the amazing looks of its motorcycles, longing to behold and procure it. With close to 12 dealerships in India, the recent state to witness the launch of the automobile showroom is Rajasthan. Located in Pink City Jaipur under the flagship of Dunes Harley-Davidson, the showroom is established with the idea of strengthening the company's customer base across northern India.
The American auto maker boasts of having more than 100 owners in the northern region of the country itself and around 40 in the state of Rajasthan. Earlier the city riders had to travel all the way to New Delhi to get their bikes serviced and therefore the company, with its aggressive marketing strategy, took the initiative to open up the dealership in the vicinity for ease of its customers. It must be noted that with Indian Motorcycle announcing its forthcoming two-wheeler launch in India for the first time and Triumph premering its new models in the Indian auto market, a rivalry is envisioned between the trio. However Harley-Davidson has become commercially astute and has counter-attacked the intents of its competitors fiercely, with the launch of a new flagship showroom.
The new Harley-Davidson franchise was inaugurated with exultation in the presence of all its senior officials. During the ceremony, Rajiv Vohra, Sales and Dealer Development Director of Harley-Davidson India addressed the media by quoting, "We are looking at accelerating the existing leisure motorcycling culture in the city with the opening of the local dealership which offers the entire Harley-Davidson India lineup of 11 motorcycles." Sufficing to the late entry of the company's dealership in Rajasthan, Rajiv Vohra said "Harley Davidson is not a mass-market product. We needed to have the infrastructure that all our global showrooms have. That's why it took time"
In addition, Anoop Prakash, Managing Director, Harley-Davidson India said “We are the undisputed leader in the premium motorcycle segment in the country. Harley-Davidson is proud to lead the way in developing a strong leisure motorcycling culture in India and the addition of Dunes Harley-Davidson helps with that development. A dealership in Rajasthan was a natural progression since Harley-Davidson is a much loved brand in the state with a large number of customers already present here. We are delighted to open our doors to the wide motorcyclist base in Jaipur and welcome new customers to our growing family of Harley-Davidson owners”.
The launch of Harley-Davidson dealership in Rajasthan has brought a wave of rejoice among its ardent followers. All the models of two-wheeler company will be kept on display in the showroom with their price ranging from Rs. 6.5 lakh to Rs. 32 lakh. Sources speculate that the customers are so delighted that all the 100 Harley-Davidson owners across the northern India are planning to hold a cavalcade on the Jaipur roads. This is a moment of glee for every speed-cruiser fanatic, and Harley-Davidson is sure to intensify its market growth in India with the advent of new dealerships.
