Ford Figo, one of the most sought after compact hatchbacks in the Indian market, bagged the ‘Indian Car of the Year (ICOTY) 2011’ award, on Thursday.
The award was accepted by Ford India’s president and managing director, Mr. Michael Boneham from Dr. R.P. Singhania who is vice chairman and managing director at JK Tyre & Industries.
The ‘ICOTY’ is India’s the highest automotive award, which is awarded to a new vehicle following the extensive testing by a jury of automobile journalists in the country. The winner of this award is determined by using a multipoint voting system, same as used by the jury of ‘European car of the year’ award.
Speaking on the occasion Mr. Boneham told to reporters, “The Indian Car of the Year award caps off a terrific year for the phenomenal Figo. Recognition from some of India’s most respected and influential automotive reporters further reinforce Figo’s reputation as a well-designed, fuel-efficient and fun-to-drive vehicle that delivered exceptional value-for-money for thousands of new car buyers across India.”
The Ford Figo model was launched in the country in March 2010 and so far, the company has sold more than 60,000 units of Figo in the Indian market.
Interestingly, Figo is also a finalist for the South African Car of the Year award, where the Figo model is currently being exported by Ford India. The winner of this award will be announced in early 2010.
