Ford India Private Limited, a completely owned subsidiary of American multinational auto maker, has unveiled its EcoSport compact Sports Utility Vehicle (SUV) in country’s IT hub Hyderabad on April 19, 2013. The company showcased the much hyped EcoSport at the city’s Inorbit Mall, Madhapur. Ford India has also displayed its upcoming SUV at AlphaOne Mall in Ahmedabad on the same day.
Speaking on the EcoSport’s soft launch in Hyderabad, Joginder Singh, President and Managing Director (MD) at Ford India Private Limited, was quoted as saying, “We are excited to go live with our game changer EcoSport at the EcoSport Urban Hub, as we bring our urban SUV closer to our consumers in Hyderabad.”
The soft launch in Hyderabad and Ahmedabad is part of Ford India’s EcoSport Urban Discoveries campaign, through which the company displays its yet-to-be launched compact SUV across 12 different cities. The American auto maker showcased its EcoSport model every weekend at various locations in the country, as part of its large scale brand awareness campaign that is aimed at the young Indian audience.
Through its EcoSport Urban Discoveries campaign roadshow, Ford India gives its domestic clientele a chance to see, admire and touch its hot new model. The Ford EcoSport is expected to be introduced in the Indian auto market sometime around the middle of June, 2013. Therefore, in anticipation of its launch on the domestic turf, Ford India is taking its Chennai-made EcoSport units to two cities every weekend. With EcoSport Urban Discoveries contest, the American auto major is also offering 100 Indian EcoSport admirers, an opportunity to drive the stylish compact SUV through May before its official launch in June this year.
The American auto maker has already enthralled car enthusiasts of Mumbai and New Delhi with soft launches of its EcoSport held at popular city malls in March 2013. Prior to the Hyderabad and Ahmedabad showcases, the stunning compact SUV has been taken to Gurgaon, Bangalore, Chandigarh, Ghatkopar, Ludhiana, Jaipur, Kochi and Chennai.
Coming to under-the-hood specifications of upcoming Ford EcoSport, this much awaited compact SUV would be offered in four trim-levels in the Indian auto market. There will be options of three power-mills, which include the critically acclaimed 1.0 litre EcoBoost turbo charged engine rated with maximum power output of 120 bhp. The Ford SUV is expected to be offered with both manual and automatic transmission options. This would also be the first vehicle in its class to boast of a voice-guided interactive system, called ‘SYNC’, which has been especially developed by Ford Motor and Microsoft.
