Force Motors, an auto maker based in Pune, ambitiously announced its business alliance with Hindustan Petroleum Corporation Limited (HPCL) on 12th April, 2012. Under this venture, HPCL will supply authentic oil to the auto maker, which will be used in the complete range of automotive components, such as engine, gearbox, and the axle of vehicle.
This legal agreement came into effect from 1st April, 2012, which was jointly approved by Mr. Prasan Firodia, Managing Director, Force Motors Limited and Mr. Rakesh Misri, Executive Director, Direct Sales, HPCL. The contract was agreed after performing numerous trials using genuine oil in different working conditions by the both the parties – Force Motors and HPCL. In order to increase the reliability and life of its vehicle, the oil is specially prepared by HPCL as per the composition demanded by Force Motors. Force Motors is engaged in offering Light Commercial Vehicles (LCV), Multi Utility Vehicle (MUV), vehicles for Agricultural as well as Personal requirements.
This special mixture is named as HP Force Genuine Oil and will be distributed among the dealers of Force Motors and even in the market on national level with the distributor network of HPCL.
Force Motors was set up in 1958 by N. K. Firodia to offer reasonable commercial transport to the people, incorporated with advanced technology. In that vision, the company continues even today by offering efficient Utility Vehicles (UV), which allows individuals to remain parallel with their changing demands.
In the current scenario, Force Motors has established itself as a completely integrated auto maker, which has expertise in development, design and manufacturing of a complete range of automobiles aggregates, components and vehicles. The product portfolio of Force Motors includes, Trump, a small commercial vehicle, Trax, a cross country as well as Multi Utility Vehicle (MUV), Traveller, a Light Commercial Vehicle (LCV) and a Balwan range of Agricultural Tractors.
On the other hand, the company has also made its debut in personal vehicles segment arena with the introduction of FORCE ONE, a leading Sports Utility Vehicle (SUV). The launch of this SUV is followed by a premium MPV, which will be produced under the authorisation of Daimler AG.
