The Indian subsidiary of the German automobile manufacturer, Daimler AG, is all set to take its parent company's Asian strategy ahead by rolling out FUSO range of trucks. This range of trucks is a part of the line-up of Mitsubishi FUSO Truck and Bus Corporation (MFTBC), which is based in Japan. Daimler India feels that Asian market will contribute significantly to the global sales targets of Daimler AG. Notably, the German firm has set a target of selling more than 5,00,000 and 7,00,000 units by 2015 and 2020, respectively.
A statement issued by Daimler India on April 6, 2013, quoted “With synergies from both companies (Daimler India and Mitsubishi FUSO), from the second quarter of 2013 Daimler is readying to make robust trucks in India under the established FUSO brand for sales in the price-intensive export markets in Asia and Africa. The extended commercial vehicles portfolio will be presented by Daimler shortly.”
Daimler India also stated that its parent company has sketched the 'Asian Business Model' keeping in mind the booming automobile markets of Africa and Asia. This in turn will improve the scope for the operation of the company in countries like India and Japan. The business model designed by the German automobile giant for the Asian markets is driven by Daimler India Commercial Vehicles and MFTBC, both being subsidiaries of Daimler AG. MFTBC will benefit from the cross development platform and capacity leverage network in its quest to dominate potential future markets.
Managing Director (MD) and Chief Executive Officer (CEO), Daimler India, Marc Llistosella, said, “While we continue to focus on the Indian market with our BharatBenz vehicles, MFTBC will service the rising demand in the Asian and African regions with its portfolio of robust FUSO trucks from Chennai.”
It is expected that the Daimler India’s manufacturing facility located in Orgadam near Chennai will be rolling out FUSO trucks from the second quarter of 2013. These trucks will be shipped abroad to the markets of Asia and Africa. At the same time, the FUSO range will not be available in India as BharatBenz will continue to serve the country. This is because the new FUSO trucks products of BharatBenz are the offspring of the same product platform of Daimler Trucks.