Chevrolet, the completely owned division of General Motors, has come up with a strong sales report for the month of May 2013 after selling 8500 units with a growth of 40 per cent, under the review of 6079 units delivered in the corresponding period of last year. During the period, the auto maker delivered 2177 units of its renowned Multi Purpose Vehicle (MPV) Enjoy, which was introduced in the Indian market with a price tag of Rs. 5.49 lakh. On the brilliant sales figures of Enjoy, industry experts are of a view that the auto maker has competitively priced its model, along with, and has also offered it in eight different versions in both the engine options, namely petrol and diesel.
Considering the sales of other models, the Sail hatchback and sedan were sold 2851 units, whereas Beat hatchback and Tavera Sports Utility Vehicle(SUV) accounted for 1506 units and 1475 units, respectively. Expressing his reviews on the sales performance, the Vice President of General Motors India, P Balendran was quoted as saying, “We were able to register the 40 per cent growth only because of the good response to our newly launched vehicles - Chevrolet SAIL and Chevrolet Enjoy. The economic activities have almost come to a standstill and the market remains completely depressed due to negative sentiments and other structural bottlenecks.”
He further said, “There is no show-room traffic and the enquiry levels have bottomed out despite introducing innovative marketing schemes. With no indication of a visible growth signal in the offing, we do not expect the market to pick up even in the coming months. Probably a good monsoon can bring in some cheers to the market.”
