Sarcasm done in any way is effective, at least if grabbing eyeballs is concerned.BMW in what can be termed as a surprise has found a new way to deal with the alleged imitation of design and parts within the automobile industry. The campaign which has been carried out for their extended service contracts has a light essence of humour to it and hits hard as a viewer. The campaign takes the form of advertisements, online videos and point-of-purchase materials all of which contain mixed-together animals, including a penguin with a toucan's beak and a lion with a water buffalo's horns.
The idea of the campaign is to illustrate and raise a voice against the alleged use of ideas and creations that are not exactly the work of one's own mind. It stresses on the fact that original equipment parts are best, both for the image and business. It conveys that BMW's house-brand extended-service contract uses only genuine BMW parts. BMW's Christopher Turner appreciates BMW Financial Services' unexpected and rare step of coming up with an ad campaign solely meant for its extended-service contracts.
BMW dealers too feel content and satisfied. Moreover, BMW finance company managed to secure high marks in the J.D. Power Dealer Financing Satisfaction Study. Turner who serves the BMW of North America Dealer Forum also commented that the scope for criticism is negligible.BMW Financial Services is getting aid from such innovations and also the use of iPads in dealerships for lease returns and other F&I functions and F&I products that carry the automaker's brand.
Even which such effective steps are in place, Turner confirms that the sales report has a different story. He said that the sales rate for the extended services is still low because of high lease rates but also notifies that the feedback and the action followed by it makes BMW create a poise and work effectively.
