BMW India aims to increase its dealerships to 60 by 2015

Tuesday 07 June 2011, 00:00 AM by Vikas Yogi

The country’s top luxury car seller BMW is planning to nearly three-fold the number of its dealerships in the Indian market, in next 4 years. The move would reduce the company’s dependence on major cities like Delhi and Mumbai.

At present, the company has 22 dealerships in the Indian market and plans to take this number to 60 by year 2015.

In a recent statement, Andreas Schaaf, President of BMW India, said, "Once this is done, the share of Delhi and Mumbai would come down to 40% (from 60% currently) and we would look for increasing sales from other regions."

According to him, the company’s base location Chennai could contribute up to 10% of its total sales by next 4 years. He said that the luxury car market in India could reach-up to as high as 1,50,000 units per annum by year 2020.

The Germany based BMW had snatched the top position in the Indian luxury car market from Mercedes in year 2009 and since then, there has been a neck and neck race between both of the companies in the country. In year 2011, the company aims to cross the crucial sales mark of 10,000 units in the Indian market.

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