BMW Eyes Luxury Bike Market in India

BMW Eyes Luxury Bike Market in India New BMW
author image Satish Kalepu
Wednesday 22 July 2009, 00:00 AM

BMW is interested in the high end bike market in India and is weighing its options seriously. It is planning a joint venture with the Hero Honda group to introduce high end luxury bikes in India. It intends to introduce the Motorrad range of super bikes in India. These bikes fall in the price range of Rs 10 lakh and above in India.

“Our people from BMW Motorcycle are having a look at the market. They are also in discussion with us for feedback on the matter. As soon as we see potential for a viable market entry for sustainable growth, we would take that into consideration,” said Peter Kronschnabl, president, BMW India.

The super bike market in India is extremely thin. Less than 500 super bikes sell in India annually but it is a great option for brand building in the country. BMW Motorrad is a brand used by the German company for its motorcycles, which are in production since 1923. However, any plans for this range of bikes will take at least two years before they make their foray in the Indian market.

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