BMW Expands into Tier II Cities of India

author image Rishi
Friday 01 May 2009, 00:00 AM

BMW India is expanding into Tier II cities of India to expand it sales network. It is now opening its new dealerships in Lucknow, Jaipur, Coimbatore and Ludhiana to boost its sales in India and bag the top spot in the luxury market by next year. BMW currently marks its presence in 10 Indian cities with its 12 dealerships. It will now add 10 more cities to its marketing network by the end of year 2010.

"In the first quarter of the year we have delivered 992 cars, which make us the number one player in the luxury segment. We don't know if we will remain the number one by the end of the year but the intention is to be there. We are on track to stay number one by the end of the year," BMW India President Peter Kronschnabl said.

The company recently opened its new sales and dealership outlet in Coimbtore. The new dealership will provide similar sales and service and same international experience as its BMW services centers across the globe.

"We are proud to announce that our sales and service facility in Coimbatore is now operational. This facility, in partnership with Kun Exclusive, also initiates phase II of our expansion in India and is reflective of BMW's efforts to connect with customers and prospects across the state to provide high quality services that are at par with international standards,” said Owen Riley, Director, After Sales, BMW India.

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