A strong brand presence is not built overnight, something that top firms across the world would agree with completely. This is even more important with respect to brand image of luxury car makers as they mainly cater to the elite while carrying out their operations. Famous auto maker Bentley, owned by Volkswagen Group, recently introduced an interesting luxury travel pack. All participants who accept the offer of this travel pack will get the chance to drive on frozen lakes in Finland. The cost of this luxury travel package is $15,000, which is quite high. However, the thrill and excitement that participants can be sure of is an experience that rarely comes by. The thrill to drive on ice is highly exciting even if one imagines, let alone doing the same in reality.
Here, drivers get the opportunity to learn driving skills on frozen lakes under the true guidance of professionals. It will allow them to imbibe skills required to drive on frozen surfaces. This tour will last over a period of two days. In a nutshell, those who are experienced enough will get a chance to sharpen their skills while those new will find them subjected to a nice chilling experience.
Bentley has also included a sled rid to further add to the entire experience of participants. Besides, snowmobiling and dinner at one of the reindeer farms are also parts of the package. Bentley, which has been acquired by different owners so far (bought by Rolls-Royce in 1931; acquired by Volkswagen in 1998), will ensure a royal treatment for all participants over the span of two days. Participants will take chartered jets from Helsinki to lakes in Finland. There would be eight groups, each having eighteen participants to manage things in a better way. Bentley has planned to conduct rides in early March. All guests will be staying at Chalet Ruka Peak retreat for the night.
