Bajaj Auto was the leading affordable motorcycle manufacturer in India until the last decade. However, the past few years have been disappointing for the company as its market shares fell from 24 to 18 per cent. Honda and TVS have managed to leave Bajaj behind in the recent days but the auto maker is not interested in joining the bandwagon of offering cheap bikes in the coming days. The company instead intends to concentrate on niche segments and most of these launches are planned for 2015.
The intentions of Bajaj are amply clear. The company wants itself to be showcased as a global motorcycle maker with India being the major consumer of its new niche motorcycle segment. The company intends to sell 32,50,000 motorcycles and 4,50,000 other commercial vehicles by 2020. It is not as if Bajaj is targeting India with its new range of motorcycles. With its established presence in countries like Sri Lanka, Nigeria and Egypt, the company is quiet confident of increasing its reach across the globe.
The company intends to increase its reach in Africa, Asia, Middle East and Latin America. Bajaj Auto has a market share of 24 per cent in these areas as compared to dismal presence of 3 per cent of other India based companies. The company has an exciting range of launches for 2015 including new models of Pulsar as 160 NS, 200 SS and 400 SS.
In addition, Discovery 125 range will also be launched in two variants. Platina could also be launched under two new variants in the coming days. Bajaj is also intending to expand its global base and most of these initiatives are likely to be showcased in middle-weight category. The targets set by Bajaj seem impressive as the company intends to double its market share in the motorcycle market.
