Tata Motors is leaving no stone unturned in the Indian market to boost its sales, after its dismaying performance of 509 units in November 2010. Tata Motors has not only met the vendors and dealers to motivate them and take them into confidence, but the company is also now planning to introduce an upgraded variant of the car as well.
The upgraded Tata Nano, the world’s cheapest car, will come with power steering, which makes driving easier, and a five-speed gear box. The new variant, which will be launched in the first quarter of 2011, will also have more frills such as adjustable seats, said two industry executives close to the company. The five speed gear box or transmission is intended to improve fuel efficiency and make it easier to drive the car at higher speeds.
According to a senior company official, the company is working on features according to the feedback given by the dealers who have direct interaction with Nano customers. The upgraded model of Nano will still be cheaper than Maruti Alto which still remains one of the best selling cars in the country.
