3M Car Care has set up a new 3M Automotive Aftermarket division to enter the used car market in India. The company is currently selling its car care products through dealers and authorized workshops in India. It will enter the used car retail market completely and systematically by 2011. “We are looking at standalone car care centres in India. At the moment, we are doing a feasibility study and testing the idea, said. 3M has about 500 car-care centres in China, besides a few in Brazil,” said Ninad Gadgil, division manager, Car Care, 3M Automotive Aftermarket Division.
3M has also launched India’s first ever ‘Dry Interior Car detailing services’. The new service provides for a premium, foaming car interior enrichment treatment with Aqua DM technology, which helps remove dirt or stains on seats, mud on the carpet and clean a dirty roof. The treatment is such that it also cleans other areas such as the headrests, dashboard, steering wheel, boot, doorpads, front/rear windscreen, windows including the rubber beadings on the frame and doors, AC vents, door handles, sun visors, pedals, side of doors and the seat belts.
The $25 billion 3M Group has interests in 44 diverse segments like health care, industrial markets, display and graphics, electronics and communication and automotive aftermarket. It garnered revenue of over Rs 1,000 crore in India in 2008. The car care division of its Automotive Aftermarket business is one of the major contributors.
Recently Viewed
Trending Searches
