All those who have been waiting for festival discounts and attractive packages and schemes on two-wheelers are in for a disappointment. Two-wheeler manufacturers are finding it hard to meet the demands of the market and there is already a shortage of components as well. This means that with demand beating supply like never before, auto manufacturers have decided to keep away from festival discounts and freebies this season.
"There is no scope for discounting or price changes. The market has been buoyant and we have been struggling to meet the demand, leaving no scope for discount. Customers are willing to offer premium for prompt deliveries," said Atul Gupta, India vice-president (marketing & sales), Suzuki Motorcycle.
Hero Honda, which is the largest player in the Indian market, has already stopped any discounts or freebies on its models and has decided to stay away from any promotional activity during the festival season as well. "We have not been giving any price-off and discounts for the past three years. We have decided to strategically invest in brand building, and have already kicked-off our festival initiatives with the launch of Super Splendor in August,” said Anil Dua, senior vice-president (marketing & sales), Hero Honda. He also stated that there are a few more exciting new launches planned for the Diwali festival that will keep the market as well as the customers upbeat.
Bajaj Auto has also been refraining from offering any discounts and has also stopped rebates on finance schemes as well. With two-wheeler sales propelling like never before, other major players like TVS Motors, Yamaha, etc are likely to follow suit.
