Auto giant Mahindra & Mahindra (M&M), along with its Korean Subsidiary Ssangyong Motor is developing three new engine platforms which are likely to be launched all over the world in the next two-three years.
Talking about it, M&M Chief Executive (Automotive Division) Pravin Shah told reporters, “We are looking at joint product development. Currently we are working together to develop three new engine platforms for both Mahindra & Mahindra (M&M) and SsangYong.”
He further pointed out that both the companies are engaged in developing the engines as they eye the Indian, South Korean and other markets around the world. Shah said, “It will take us 24-36 months to develop these engines." He, however, did not give any details about the engine, if it would be fitted in sedans, sports utility vehicles (SUV) or in small cars. "M&M and SsangYong are working on to synergies strength of both the firms. Apart from product development, we are also working on joint global sourcing and utilising global network for products," Shah said.
Shah made it clear that M&M would make an investment of Rs. 4,000 crore in the next three years while its South Korean subsidiary SsangYong will put in Rs. 1500 crore. The much awaited SsangYong Rexton was launched in the country's capital on 18th October and is priced between Rs. 17.75 lacs and Rs. 19.75 lacs (ex-showroom).
Answering to a question if separate showrooms would be considered for SsangYong and Mahindra's products, SsangYong Motor Company Executive Vice President (Sales and Marketing HQ) Johng-Sik Choi said: "It may help in having separate showrooms for the brand.”
He further said, "However, we are selling Rexton in M&M outlets as a pilot project. After one year, we will review the sales performance and then we will take a decision accordingly. At present, there is no plan to open separate outlets."
The all new Rexton is manufactured in the country at M&M's producing plant at Chakan in Pune, Maharashtra. The third generation Rexton, is available all over the world in 70 markets and now when it is launched in the country, the company plans to manufacture 5,000 units of Rexton every year.
