Ssangyong Cars

Summary

SsangYong Motor Company is known for being the fourth biggest South Korean automotive maker. Known for offering utility and SUVs, the organization's base camp is located in Seoul, South Korea. 70 percent stake of SsangYong Motors is, at present, claimed by Mahindra & Mahindra. In February 2011, the Korean automaker named its favored bidder to secure its insolvency ensured organization. The procurement by the home-grown automaker was affirmed by South Korea's Free Trade Commission.

Mahindra has been helping the Korean brand in carving its footprints worldwide. Recently, it declared its arrangement for reinforcing its worldwide distribution network and has setup its local headquarters in central Europe. Mahindra-owned company is presently aiming to setup its localized centers in several automotive markets around the world including Eastern Europe, Central America, China, Africa and India.

In India, the first Ssangyong launched its first SUV in 2012. Rexton is the main SsangYong product that is on sale in Indian market; in any case, the organization is aiming to get more vehicles in near future. .

Executive Management

All operations and decisions related SsangYong Motors are finalized by Mahindra & Mahindra. Mr. Anand Mahindra, Chairman  & M.D., and Mr. Pawan Goenka, Executive Director & President, Automotive & Farm Equipment Sectors, and Yoo-il Lee, President and CEO, Ssangyong Motor Company are in charge of the organization's operations in India and everywhere else.

Indian Operations

Mahindra & Mahindra has four manufacturing and assembling plants in India - Nasik and Chakan in Maharashtra, Bangalore in Karnataka, and Haridwar in Uttrakhand. The Rexton SUV is the main car offered under Ssangyong badge and is built at the organization's Chakan located assembling plant which additionally rolls out Maxximo, XUV 500 SUV and Pik-Up.

Products & Services

The SsangYong Rexton SUV can be purchased via any of Mahindra’s dealerships across the country. The organization owns over 300 dealerships and 614 touch points in over 240 urban areas. Additionally, Mahindra, owns  around 1,300 up-country outlets in approx. 900 semi -urban and countryside regions all over the country.

Environmental Initiatives - Electric, CNG, and Hybrid Cars

Ssangyong is yet to present any electric or hybrid vehicle in India. The organization has developed an environmental friendly CRDI engine to meet the Euro 5 benchmarks. The Korean company is likewise developing an engine to comply with the Euro 6. Ssangyong along with Mahindra & Mahindra is also focusing on green technologies and introduced the Tivoli SUV at the 2015 Geneva Motor Show.

Founder & First Car

SsanYong, the Korean automaker, began its journey as two separate organizations - Ha Dong-hwan Motor Workshop and Dongbang Motor Co. The two organizations converged to become Ha Dong-hwan Motor Co. in 1963. In 1964, Hadonghwan Motor Company began creating jeeps for the US Amry and buses and trucks. Later, the auto maker presented a fleet of exceptional purposes vehicles. In 1977, the Korean carmaker changed its identity to Dong-A Motor, and was overtaken by SsangYong Business Group in year1986 and the name was then changed to SsangYong Motor

USP

The Rexton SUV is the main Ssangyong offering in India; in any case, the producer is mulling over a series of new vehicles for the Indian market. The automaker has developed several motor innovations. It is expected that more fuel saving SsangYong cars will soon enter Indian market.

Resale Value

Since Ssangyong is a foreign organization in India, it is hard to find many used SsangYong vehicles in used car market. Mahindra plans to localize production of Rexton SUV to keep its maintenance expenses on lower end.

Competition

SsangYong Motor is presently offering only one SUV - the Rexton in India. The SUV is confronting intense rivalry from other premium SUVs including Ford Endeavor, Toyota Fortuner, Mitsubishi Pajero Sport and Hyundai Santa Fe.