Tata Motors has commenced a systematic multi-pronged campaign against the sale of spurious spare parts to protect its customers from the threat of counterfeit spares being sold under the brand name of Tata Genuine Parts.The company launched raids across the country to disclose the blooming business of spurious parts in India. Around 125 raids have been conducted across the nation and in Mumbai and nearby places only, 33 successful raids have been conducted.Tata Motors’ TGP team along with IPR enforcement, copyrights protection agencies and legal team, have been working together to recognize the manufacturing units and selling outlets in various major cities in India.
In Maharashtra only, the enforcement agencies launched raids at many locations includingSS Clutch Co, Mumbai -Thane godown,Viking Automobiles, Dahisar, Mumbai,Shiv Motors, Kalamboli, Mumbai,Gurukripa Spares, Kalamboli, Mumbai,Mukesh Automobiles, Ulhasnagar, Mumbai,Kamlesh Automobiles, Ulhasnagar, Mumbai,Ravi Motor Parts, Ulhasnagar, Mumbai,Deepak Motors, Pune,Nirmal Automobiles, Pune,Parth Enterprises, Katraj, Pune,Pragati Automobiles, Katraj, Pune,Atul Automobiles, Temburni, Solapur,Pawan Motors, Latur,Puja Auto, Yeola, Nashik, India Battery, Yeola, Nashik,Anand Motors, Sangl,Rajkamal Auto Stores, Kolhapur,New Abid Auto, Nagpur,Memon Motor House, NagpurandIndia Tempo House, Satara.
Parts that can be duplicated easily are as follows; clutch parts, air/ oil /fuel filters, belts, hoses, ball joints, seals, suspension items like liners and brake pads, gear parts, syncrocone, gaskets. According to Mr. Rajesh Bagga, Vice President – Legal, Tata Motors, “The use of spurious parts poses a safety risk to consumers. Data shows that over 50% of spares for all popular brands sold in the market are fake and unreliable.Studies also show that 70% of consumers opt for fake spares instead of visiting authorised service centres, once the warranty period on the vehicle has expired.Customer Awareness is the key to curb sale of counterfeit products, prompting Tata Motors to generate countrywide awareness campaigns about safety risks posed by spurious / counterfeit spare parts.”
A slew of pilfer-proof plastic packaging for Gear and differential parts has been launched by the TGP team.A lazer marking with Tata Logo has also been inducted. Customers can check for the packaging stickers, labels and Tata Dhaal hologram on the packaging while buying Tata Motors spares. Apart from these, the company also organizes Mechanic and Retailer Meets along with several other outreach programs via Spare parts distributors on a regular basis. These programs are conducted to educate the end customers and influence on several initiatives started by the company to curb counterfeit parts.
