Suzuki has been striving hard to gain a good footing in the two wheeler segment in the country. The recently launched Gixxer 155 cc motorcycle in the country at an attractive price tag of about Rs 72,199 (ex-showroom Delhi). The designing cues for newly launched Gixxer is stated to be borrowed from GSX-R1000 Series. Earlier this year Suzuki has also launched the Let's scooter which has been doing well in the automatic scooter segment.
Speaking more on Suzuki's plans for launching new line of two-wheelers in the country, Atul Gupta Suzuki Motorcycle India executive vice-president, said, “Suzuki Motorcycle India is now firmly on way to upgrading the product portfolio. We have launched four products this year, two of which are designed from scratch at the R&D centre in Hamamatsu. Several other products are being designed and will join the portfolio in future. We are conscious of the need to also broaden our portfolio. The introductions will happen at a faster pace than before.”
The success of Let's scooter and anticipated good sales for Gixxer motorcycle has given Suzuki hopes of gaining a good footing in Indian motorcycle market. Anu Anamika, Suzuki Motorcycle India national head (marketing), said, “Despite Suzuki being such a strong two-wheeler brand globally, we did not get it right with the initial set of products. Perhaps, the market expectation was higher. We may also have had great products but a poor distribution channel. Now, we are focusing on both and look to get it right.” The new line may be launched in India post intensive research and development effort made by the company to usher in a successful product line.
