Skoda Marks Presence in All Segments

Tuesday 20 May 2008, 00:00 AM by Satish

Skoda has experienced a wonderful success story in India ever since it launched its premium hatchback model Fabia in the country. Now it plans to expand its network and operations in India with increasing more product models in its portfolio. Soon it shall be launching another small car, a multi-purpose vehicle, an estate version of Fabia and a brand new Sports-Utility vehicle in the country.

India is perceived as the most promising emerging market in the region. It has already announced its expansion plans to increase it production capacity in India. It has also increased its proposed sum of Rs. 2500 crores to Rs. 3500 crores. It shall introduce its New Superb next year in India. It shall subsequently launch eight new models in the country to mark its presence in all the segments from small cars to luxury models.

Skoda shall launch its new Superb next year. It also plans to introduce Jetta and Phaeton in the coming years. According to the Board of Members (Sales and Marketing), Thomas Kuehl, "Our focus is squarely in India, and we are developing a car for emerging markets that will be priced lower than the Fabia at around Rs 3-5 lakh”

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