Renault India Private Limited, the fully owned subsidiary of Renault S.A.S., has achieved its sales target of 35,052 units during 2012. The sales recorded during December 2012 were 5924 units. During the month, sales of Duster played a significant role by accounting for 4485 units. Apart from this SUV, the company managed to sell 820 units of Scala, 515 units of Pulse, 68 units of Fluence and 36 units of Koleos.
Interestingly, the sales figures registered by Renault India between June and December 2011 stood at 1401 units, which were significantly less than the sales of alone December 2012. It must be noted that in 2011, the French auto maker just had two models in its product portfolio, namely Fluence and Koleos. During the last 1 year, Renault India has added three new models in its portfolio, offering a wide array to customers to choose from.
Using the mega platform of 2012 Delhi Auto Expo, the auto maker introduced Pulse hatchback in January 2012, which was followed by the introduction of Duster Sports Utility Vehicle (SUV) and then mid-size sedan Scala. Duster managed to take the Indian market by storm as it has reached new heights to create a special penchant for itself. The SUV witnessed record breaking sales and appreciation from a magnitude of audience. It also won the recognition of Indian Car of the Year. Besides introducing three models in 2012, the car maker smoothly established a pan India dealer network, taking the count of showrooms to 100 during the last 18 months.
Expressing his views on the calender year 2012 sales, the Managing Director of Renault India, Marc Nassif said, “It is very satisfying for all of us at Renault to close the year with sales of over 35,000 units and delivering what we promised in the beginning of the year to our prospective customers. A full range of cars with five models, a pan India network which will be close to 100 strong soon reflecting our commitment to the Indian market and as promised we reached our target of multiplying our sales 20 times over that of last year when we launched in June, 2011. We are confident that next year too, we will be able to keep the momentum going as our products are well accepted by our customers and Renault brand value is increasing with great feedback from customers and recognition in terms of many awards from the media although the market continues to remain sluggish with high inflation, fuel price hike and high interest rates. If the market dynamics improve the automotive industry is sure to get a boost in the coming year.”
