National Geographic Channel has teamed up with Nissan Motors for a new adventure reality television show, X-treme Trail. The new non-fiction show is expected to cater the experience of the unknown terrains of India to reality television viewers. The unusual and bold reality show is being broadcasted on 4 channels namely National Geographic Channel, Fox Traveller, Star World and Channel V simultaneously. Premièred on 5th November 2011, the show is expected to be telecasted in 6 part series.
Popular for its unmatched and impressive imagery and story-telling technique, National Geographic Channel will use this technique to showcase the art and science involved in off-roading. The Channel has decided to showcase the off-roading journey of 8 participants on the show. Contestants will be training and struggling against the tough regions of sandy Rajasthan, thick forests of Rajaji National Park and trans-Himalayan ranges in Himachal Pradesh and Ladakh. Short-listed contestants will have to prove their worth in the powerful Nissan SUV, the X-Trail.
Finalists will get the opportunity to pay homage to Indian Army warrior as the final rounds will take them to Siachen Glacier, the greatest battlefield on earth.
At the official X-treme Trail series launch, Nissan revealed its new X-treme Trail Limited Edition of Nissan X-Trail. The limited edition X-Trail reminded the repute and status that was achieved by the SUV, Nissan X-Trial in India. The Limited Edition X-Trail comes at a price of Rs. 22,78,928 lacs along with several advancements. There are 10 new features added such as Touch Screen Navigation System, rear spoiler, X-treme Trail Decal, sun-visor and much more. These features combine to cater superior comfort for driving through Indian off-road regions.
Present at the X-treme Trail series launch was Senior Vice President - Content, National Geographic Network India, Mr. Ramon Chibb said, “Nat Geo has always worked with like-minded brands on creating some of the best integrated properties in the past. Adventure and exploration is in the DNA of National Geographic Channel and through our association with Nissan for X-treme Trail, we will bring out the powerful imagery of the extreme Indian terrains through an adrenaline pumping drama.”
Chibb did not refrain from revealing information about the reality show. According to Chibb, this voyage is of more than 4,000 km that will include 32 days of shoot and comprise a crew of more than 40 people. Moreover, the adventure-based reality show is very important for NatGeo as it is the first time an adventure reality show on National Geographic will be simultaneously broadcasted on 4 other channels as well.
Mr. Dinesh Jain, CEO, Hover Automotive India, Nissan's Sales & Marketing Partner in India, commented, “Brand Nissan is known for its product Innovations around the world. Nissan X-trail with the new 2.0L M9R fuel-efficient diesel engine combined with the most capable ALL MODE 4X4-i system makes it a unique vehicle in its class.”
Furthermore, he also mentioned that through the adventure reality show the company is aiming at introducing its Limited Edition Nissan X-Trail called as X-treme Trail. The limited edition SUV is expected to reach all 45 Nissan dealerships across India during November 2011.
The adventure reality show has been heavily marketed with the help of 360 degree marketing campaign that includes radio, television and print media. Nissan and National Geographic have also used the internet to promote the show. There is an internet contest, wherein interested participants can log on to www.natgeotv.co.in/xtremetrail and input their respective “X-treme adventure” stories. Best of the 4 stories will be awarded with an adventure trip to Rishikesh.
National Geographic Channel was launched in India on 1st July 1998. Since the channel was introduced to the Indian audience, it has built a successful repute for showcasing programmes relating to adventure, exploration, natural history, science, wildlife and people worldwide. Currently, the Channel is spread across more than 45 million homes in India and gets an average viewer-ship of over 54 million in a month.
National Geographic Channels International (NGCI) always aims at indulging the viewers with the help of innovative programmes. NGCI is an organisation owned by National Geographic Television (NGT) and FOX Entertainment Group. NGCI delivers on the ideals of National Geographic Society that include exploration, conservation and education. There are 6 channels under NGCI namely National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Wild HD, Nat Geo Adventure and Nat Geo Music. On an international level, National Geographic Channel is available in more than 380 million homes in 163 countries and in 37 languages.
Nissan Motor India Private Limited is a fully owned subsidiary of Japan-based automobile giant, Nissan Motor Company. Nissan India has existed in India since 2005 and has successfully managed to build a reputation of carmaker that builds quality cars with advanced technology.
