Mercedes-Benz, the German auto giant, inaugurated Akshaya Motors, a new state-of-the-art dealership in Bengaluru on 11th April 2012. In this ceremony, the company also restated its reputation in the Indian market as a luxury auto maker with a decent sales network. The new dealership is based at the Mysore Road and sprawls around a vast area of over 65,000 square feats. The company has spent a hefty investment of Rs. 300 million around Rs. 30 crores, which will surely be lucrative for the company. With this multi-level dealership, the company has inaugurated its major luxury car outlet in Karnataka. The doors of this new 3S facility were opened together by Peter Honegg, Managing Director and CEO, Mercedes-Benz India and MP Shyam, Managing Director, Akshaya Motors.
Commenting upon the ceremony, Honegg, said, “Inauguration of Akshaya Motors reaffirms Mercedes-Benz India’s constant endeavour of delighting the customers with exciting product offerings and simultaneously giving them an unparalleled luxury car ownership experience, through our superlative after-sales network. Our second state-of-the-art dealership in Bengaluru is part of our ‘Go to Customer’ strategy which is defining newer benchmark for the luxury car industry in India and we are committed to reaching out and delighting more customers and expanding our footprints to more Indian cities.”
Developed in over twelve months, this state-of-the-art dealership has a well designed showroom with a workshop. The company has deliberately located this unit at one of the prominent places of South-West region of Bengaluru at Mysore Road. This area is efficiently connected with the main market areas of city that will surely provide an enthralling ‘Mercedes-Benz experience’ to the buyers.
Along with high-end standards, Akshaya Motors will also offer some of the world class facilities such as exclusive customer lounge with Café-Mercedes, drive-in valet service and the showcase of a striking collection of Mercedes-Benz cars. However, the new dealership will also feature audio as well as visual presentations, special driver’s lounge and a unique boutique collection. The new establishment will also initiate the potential of buyers in buying a new Mercedes-Benz by offering them dedicated services, such as easy car loans, insurance facility and even leasing options.
The dealership currently has a diligent team of more than 20 qualified and experienced professionals. These personnel will handle sales in the outlet and will also maintain after-sales and service demands of the buyers. The new dealership has professional manpower and genuine equipment, which together takes the standards of Akshaya Motors at new heights with further strengthening brand’s name.
In order to offer flawless services, Akshaya Motors feature quality workshop that has 29 compartments and considers service demands of customers with much ease. The workshop of Akshaya Motors is entitled to operate spares, accident jobs and simple repairs. However, the facility also provides after sales support round the clock to ensure added convenience of customers.
On the event, Shyam, told, “I am extremely delighted to present this world-class dealership to the auto aficionados of Bengaluru who always wants the best of products, technology and servicing. The team at Akshaya Motors is inspired by Mercedes-Benz’s brand philosophy of ‘Best or Nothing’ and we will bring in our proven experience in the automobile business to create customer delight. I am confident Akshaya Motors will set new benchmark in offering luxury vehicle ownership to our customers in Bengaluru and nearby cities of Karnataka, enabling a long-term association with the brand.”
With the commencement of this dealership, Mercedes-Benz has located its second facility at Bengaluru. However, the company has maintained a strong dealership network in India with 70 outlets in across 31 cities, which has probably made it leading luxury auto maker with an intensive sales and after-sales network in the country. Sustaining upon its brilliant and novel projects, the company efficiently engages its clients in various activities like organising Star Drive, inauguration of the Star Lounge, opening of Trendz concept stores, inauguration of AMG Driving Academy at BIC, offering the Star Lease and introduction of Star Showcase throughout the country. Owing to favourable reactions from its customer, Mercedes-Benz is expecting to register impressive growth for the year. However, the company also has plans to further expand its presence in the Indian market.
