Indian auto giant Maruti Suzuki has launched a unique campaign – WAGONR Think Big Challenge 2 – in the Indian market. Through this event, the company is looking to provide a platform to the people who are in need of a support to start their business with. It is being considered an initiative to bring-out most innovative and unique business ideas.
The challenge would commence on an all-India level and participants from 19 cities can register their business ideas online. The company will select about 10 participants from each city on the basis of their business proposals. This will be followed by a main city round, in which 1 participant from each city will be selected. Out of these 19 people, 16 will be selected in the zonal round (4 from each zone), who will than be take to the national round. The participants will be mentored and judged by management gurus at every stage of campaign. The winner of the challenge will be awarded with a WAGONR Rs 10 lacs cash prize and venture capital (VC) to start their business with.
Speaking on this unique initiative of the company, Chief GM Marketing of Maruti Suzuki, Mr. Shashank Srivastava said, "Unlike other challenges, WAGONR Think Big Challenge 2, does not stop at business ideas. Multiple tests will be conducted at each stage of the activity to check skill sets needed for taking the business ideas to execution. Mentoring sessions will be given for the chosen few before they meet venture capitalists to present their business proposals. This is a unique platform for winners to present their ideas to investors for seed capital."
