Maruti aims to regain crucial market share of 50 percent with launch of Ertiga in India

With the expectations of a runaway success of their recently launched Ertiga MUV (Multi Utility Vehicle), the country’s largest car maker Maruti Suzuki is now aiming to regain the crucial market share of over 50 percent in the Indian auto market.

It is to be mentioned here that with rising competition and continuous labor problems, Maruti’s market share had sipped to as low as 38.44 percent in third quarter of year 2011 from 45 percent in the starting of the year.

While speaking on the matter, Mr. Shashank Shrivastava, Maruti chief general manager (marketing), said, "We would now be catering to 14% of the market that was untapped till now Ertiga is the answer to customers looking for a perfect outdoor vehicle that can also be used as a regular urban car to office, or for shopping at the nearby neighborhood store."

Company’s MD & CEO, Mr. S Nakanishi said on the debut on new Ertiga model in India that the utility vehicles are a promising segment, and the company has been largely absent from here so far. The segment, which forms over 18% of the Indian market, has demonstrated an annual growth 20% over the past three years. He added that Maruti Suzuki strongly believe that this trend will continue in future and they are looking at entering new segments like SUV to tap the potential.
 

Maruti SuzukiErtiga [2018-2022] ₹ N/A OnwardsCheck On Road Price

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