After marking strong presence at the Formula One racing, India is now set to enter the MotoGP, the world’s premier motorcycle championship. The initiative has been taken up by Mahindra and Mahindra and it is meant to lend a boost to its brand building strategy and company’s marketing efforts.
Mahindra will enter the 125cc class of the MotoGP world championships with its very own team. It is expected that the team will be known as Mahindra and it will enter with a team of two riders in the 2011 season. The bikes, the riders and the team management would be made up of specialists from within Mahindra & Mahindra and the team would be based at Engines Engineering facility in Italy.
The World MotoGP Championship is the blue riband of motorcycle sport, akin to what F1 means to four-wheelers. India MotoGP will be held in 2012 at the Jaypee circuit in Noida.
