Good times are rolling for the South Korean auto manufacturer Hyundai Motor India Limited, as the company has reported a rise of 4.30 per cent in total sales, with 56,954 units being sold in the month of April 2013. In comparison, a sale of 54,606 units had taken place in the same period last year. Exports for the company have also gone up by a substantial 25.67 per cent, with sales of 24,551 units as compared to 19,536 units in April last year.
Total sales figure is calculated by adding domestic sales to exports. Though exports went up, the domestic sales registered a decline of 7.60 per cent. 32,403 units were sold in April 2013, against 35,070 units in the year-ago period. So it is clear that a substantial increase in exports has been able to negate the effect of low domestic sales.
Commenting on the scenario, Hyundai Motors India Senior Vice President (Sales and Marketing) Rakesh Srivastava said, “The exports have shown good growth on account of strong demand from non-European markets, while the domestic market continues to witness pressure...there are signs of recovery with the increase in demand for petrol cars.” He further added that despite an overall slump in the auto market, the company is still looking at increasing market share. At present, Hyundai is the second largest automobile manufacturer in the country in terms of sales, after Maruti Suzuki.
Interestingly, during the same April period, sales of Maruti Suzuki have fallen by 3 per cent. In comparison to 1,00,415 units sold in April 2012, only 97,302 vehicles were delivered to customers in April 2013. Domestic sales increased marginally, from 90,255 to 90,523 units. Relatively speaking, other car manufacturers such as General Motors India recorded a 4.3 per cent rise in total sales. Renault posted a ten-fold increase, going up from 615 units to last year to 6,314 units in the current year. Such remarkable sales have been bolstered by the popularity of its Duster compact Sports Utility Vehicle (SUV).
It is difficult to give a clear cut picture about the current Indian automobile market. Evidently, some manufacturers are recording high sales, while some are reporting losses. It will take time to see some regularity in this area, for a precise assessment of trends.