From 4th May, 2012, an all new brand campaign by Hyundai Motor India Limited (HMIL), called 'Live Brilliant', will come into effect. The second largest car maker and the largest exporter of passenger vehicles in India has begun this initiative to convey the strong emotional relationship that the brand shares with its customers. Based on HMIL's allied worldwide image, it will illustrate the most memorable moments and life experiences of the customers as 'individuals' and 'family'. With this concept, the South Korean company sheds light on its status as one of the largest and the most admired brands amongst its peers.
Two themes concerning one's 'self' and 'family' are shown in two documentary style TV commercials (TVCs) made by Hyundai for this initiative. The background track of the TVCs belongs to the movie “Like Crazy” and Juergen Bollymer, the recipient of many awards, sports the director's hat. Both the TVCs display, in all their glory, Sonata and Genesis from the stables of Hyundai. The fact that this car maker makes the customer's lives brighter by sheer superiority and perfection forms the core of the 'Live Brilliant' campaign. The TVCs aim to reinforce the relation between the brand and its customer and display a lot of positive energy.
The advanced and new age culture that consumers are willing to incubate and absorb in their lifestyle is the vision of the company's 'Modern premium' brand direction, which showcases its affordable yet top end, high class design and technology. The brand's tag line 'New thinking, New possibilities' was kept in consideration while creating the 'Live Brilliant' campaign so as to keep the two in sync. Delivering innovations, experiences and principles that are beyond a customer's expectation is what the campaign is all about. It treats cars as a crucial part of modern lifestyle which holds different meaning for each individual and not just a mode of transportation. The whole campaign is an insight into Hyundai's state-of-the-art methods through which they enhance customer's lives.
Cars hold many memories in a person's life due to which they hold emotional value in the lives of owners. In order to embellish this fact and connect with people at a higher sentimental level, the 'Live Brilliant' campaign was initiated by Hyundai. The company is working on creating a uniform image as a universal brand through the recent worldwide campaign, which is the first one of its kind launched by the company to apply a single communication channel to all the major markets globally. The initiative is an attempt to help customers across the globe in getting the zest of company's 'Modern Premium' values and create a universal brand equity in their mind, in line with the improved status of the firm.
Completely owned by Hyundai Motor Company (HMC), Hyundai Motor India Limited (HMIL) is the second largest car manufacturer and largest passenger vehicle exporter in the country. Across the various segments, it distributes eight car models in India. The Eon, Santro, i10 and i20 forms the company's portfolio in hatchback segment; Accent and Verna in the sedan segment, Sonata in premium car segment and Santa Fe in Sports Utility Vehicle (SUV) segment.
Advanced production, quality labs and testing capabilities are the pride of HMIL's top notch vehicle production unit located in Chennai. By scoring a 1.5 million figure in car export during March 2012, the Indian subdivision of HMC proved to be crucial for the worldwide export network of Hyundai Motor Company. 120 countries located in Europe, Africa, Middle East, Latin America and the Asia-Pacific are all part of the network serviced by HMIL.
Since seven years, HMIL has been the largest exporter of passenger vehicles. The company started a new plant in February 2008 in order to meet the ever-increasing demand for its cars. The new plant can produce 3,30,000 models annually. The network of HMIL comprises 345 dealers and 795 service centres across the country to support the growth and expansion plans of the company. The car maker also erected a multimillion dollar Research and Development (R&D) facility in Hyderabad in order to keep up with the latest technology in world and provide the same to its customer base. Hyundai India is making all necessary efforts to ensure that this facility becomes the pinnacle of automobile engineering in coming times.
