Honda Siel aims to register over 100 percent sales growth in FY2012-13

Saturday 25 February 2012, 11:55 AM by Vikas Yogi

Honda Siel Cars India Limited (HSCIL), an Indian subsidiary of the Japan based leading car maker Honda Motors, is aggressively planning to revive its sales figures in the upcoming financial year. The company is eyeing to double its sales in the FY 2012-13. It is to be mentioned here that the firm is working aggressively to reach the full capacity utilization at its Greater Noida plant to reach the optimal output of 120,000 units per annum in the next fiscal.

In the current financial year, the company has been witnessing one the worst car sales ever and expecting to close the year with a decline of 17 percent at about 50,000 units.

Speaking on the company’s sales strategy in the upcoming fiscal, Mr. Jnaneswar Sen, Senior Vice President - sales and marketing, HSCI, said, “We have seen a loss of production for about five months this fiscal as a result of earthquake and tsunami in Japan early last year and Thailand floods in October, which affected supply of some critical components.”

He added that during the period April 2011 to January 2012 the firm has suffered a loss of 32 per cent in our production in India. Honda has just recommenced its production in Greater Noida plant by importing critical components from Japan and China. The company will complete the delivery of backlog orders by end of March for Honda City and Brio models

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