Ford's Sales Performance Decline in China

Saturday 10 September 2011, 09:58 AM by

Ford Motor Company witnessed a downfall in its efforts that are being incorporated at global levels. The company did not perform well in China, with sales of its cars dropping in August. It is a major setback for the carmaker as China is considered as the world's most important market for automobiles.

Ford has been concentrating on putting its best possible efforts to have an effective grip over the market share in China as well as India, which are believed to be the fastest growing automobile markets. If the present performance of Ford is analysed, it shows that the automaker sold almost 35,000 vehicles in China in the month of August. This concludes that there has been a downfall in sales by 7 percent this time, compared to the previous year. Additionally, China's car sales have been facing a slowdown in the growth rate for some time now.

The news of the declining sales came out a day after Ford was celebrating the establishment of quite a handful of its car plants in India. Nigel Harris, Vice President of Ford China distribution operations, said that, "Although the growth rate in China has contracted in recent months, we are thankful that customers continue to value the technologically advanced, fuel-efficient, high-quality vehicles Ford offers here."

After China, the next biggest market for automobiles is India, where Ford is investing $1 billion in a new venture of engine assembly plants in Sanand, Gujarat. Joe Hinrichs, President, Ford Asia Pacific and Africa, said "This is an investment in the future of Ford globally. These new, state-of-the-art facilities will help us reach the goal of increasing worldwide sales by nearly 50 percent by mid-decade to 8 million vehicles per year."

As a part of the future plans, Ford plans to increase its sales and service network to 200 outlets as the year 2011 ends.

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