Toyota Camry intends to maximise Its U.S. production

Saturday 10 September 2011, 10:02 AM by

The renowned car manufacturer, Toyota, has decided to revise the sales trend of its Camry. Toyota has mulled upon discontinuing the process of importing the model that is being produced in its plants in Japan. Notably, the cars that are imported from Japan make a small contribution to the total demand of Camry. The high scale manufacturing of Camry in the U.S. is responsible for most of the car production.

Toyota Camry, along with Honda Accord, has 80 percent of its parts hailing from U.S. suppliers. The percentage is even more than that of some models from Detroit's Big Three automakers. An all-new 2012 model of Camry is ready to go for production by the end of this month. Toyota highlighted the fact that the maximum number of cars will be manufactured at its plant in Georgetown, Kentucky, along with another plant that Toyota operates in association with Subaru in Lafayette, Indiana.

Toyota Camry intends to maximise Its U.S. production |
Toyota Camry

Bringing an end to the import process, the company can claim to have become more inclined towards the Americans. However, Toyota's decision to halt the Camry imports is not aimed to boost its image among the loyal buyers. Rather, the move has been brought into effect to ensure that it increases the sales of its car in the country. U.S. possesses most favourable customers and also a currency value that is gradually dipping. The weak U.S. dollar makes it all the more important for the company to gear-up its Camry production in the U.S. to maximise profits.

Yukihiro Okane, Chief Engineer for the seventh-generation Camry said that "The current U.S. production capacity is sufficient to produce the vehicles we plan to sell. North America will be self-sufficient." The automaker targets a sale of 360,000 units of the 2012 Camry in the U.S.

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