Ford India Pvt. Ltd intends to bring a new small car to the country by early next year. According to Executive Director, Ford India, Nigel E. Wark, the company will target the sub-segments of broad small car category which accommodates all cars from Maruti 800 to Chevrolet Spark. The small car segment in India is the largest volume segment and accounts for nearly two-third of the total domestic auto sales in the country.
“Yes, we will be launching the small car in this segment broadly, but there are sub-segments in the category, and this is where we will differentiate ourselves. We will be basically competing in the largest volume segment. India and China are the two markets in the world where small cars are in huge demand and we will be focusing on these countries a lot,” said Wark.
Ford had announced last year investments to the tune of $500 million in India. These investments will be towards development of expanding its engine and vehicle production capacity. “We are looking at increasing the share of exports (from India) once the capacity is expanded. Plus, we will export the small car in the region, apart from petrol and diesel engines,” said Wark.