Italian car-maker Fiat has been present in the Indian market for over a decade now. The brand had recently launched its new campaign named as 'Hello Life' at an event in Mumbai. The event marked a sense of positivity and happiness around the brand Fiat. The unique concept is stated to be inspired by the Italian way of life and represents individuals who live life seriously, without reservation and energetically.
During the event, Nagesh Basavanhalli, President and Managing Director, Fiat Chrysler India Operations said, “We have imbibed the philosophy of “Hello Life” in India that has catapulted us to success. We are not only committed to bring the best technology in automobile industry to India but also the best-in-class sales and service. Indian automobile market is one of the fastest growing in the world and this provides us with a lot of opportunities for growth. We are also committed to bring two new brands and twelve major product launches in the next five years. We have ramped up our dealer network and will focus on increasing it to 150 by end of 2014.”
Fiat used the event to showcase its new commercial that features the popular track 'Happy' by American artiste Pharell Williams that goes in sync with the brand's approach. With new launches down the pipeline, the new approach should definitely aid in gaining a strong footing locally.
