BMW has come out with a new way of creating interest for its upcoming 6-series mule, unofficially launching a new blog of which it is not clear that is actually a BMW blog. The blog is laden with good number of camouflaged 6-series model images and a video speaking little about the final details of the car. BMW states on this new website, “"Obviously, this is more than a 6 Series. But the car is not yet in its final stage."
Although the website does not say anything about being owned by BMW, the fine print in the legal disclaimer section spills the beans, ““BMW Group appreciates your interest in its products and your visit to this website.” Hence, the new blog is actually a new viral marketing campaign from the German auto maker to raise interest in its latest model coming up for the Paris Auto Show. At first glance, the focus of the campaign is a current generation BMW 6 Series prototype, although this is not merely a precursor for the new model – it seems BMW is working on an all-new technology.
There are no front views of the car but only the side views at an angle that do not reveal much details about the car. However, the blog itself reveals that the model on display is identical to BMW Vision Efficient Dynamics that will hit the international market by 2013.
