After the launch of the much awaited Tata Safari Storme on 17th October 2012, Tata Motors, on 18th October, launched a unique method of campaign for its newly launched SUV. The campaign has been named as 'Brave the Storme', and is especially designed for the Twitter users. It is a 3-day contest that will give the lucky winner a chance to win the all new Tata Safari Storme SUV.
The contest demands the participants to answer a question each day over the three day period, in the wittiest and best possible way, so that it should influence friends and outrank the fellow participants. In this manner the person who emerges as the winner would take home the newly launched dashing Tata Safari Storme.
Contests on social networking site Twitter leads to a dedicated micro site that has ‘a Twitter-data visualisation’. It is in the form of a tornado, which updates itself from time to time.
