It's summer time and the month for a brand new car each week! This week Indian customers are dazzled with the first launch of the month – Audi Q5. The German luxury car maker launched its compact SUV model in India on Thursday priced at Rs. 38.57 lakh. The company aims to sell at least 100 units of the new model in this calendar year. Looking at the recuperating Indian economy, it does not look like an over-ambitious target by Audi. It intends to sell 400-500 cars of the model in India in the next calendar year.
"The luxury car market is growing at a faster pace in India and we are targeting that," said Audi India MD Benoit Tiers. He also added that India is an important market and has growing demand for luxury cars especially in all major Tier I and Tier II cities of India.
Audi intends to sell at least 1500 cars from its product portfolio in India by December 2009. It has already sold more than 600 units in the first five months of 2009. With still, six months to go, company is quite hopeful of achieving its annual sales target for this year. It sold 1050 cars in 2008 and 349 cars in 2007. Its Indian product portfolio currently showcases Audi A6, A8, Q7, A4, TT and R8.