Germany based leading luxury car maker Audi is now aggressively planning to expand its operations in the Indian auto market, especially in smaller cities and towns. The company is eyeing to capitalize on the high growth potential in smaller cities, so that it can boost its market share and become the second largest luxury car maker in the country.
The company has recently launched a new dealership in Ludhiana, which will be followed by a dealership in Lucknow, Surat, Coimbatore, and Indore soon. The company plans to roll-out cars from these upcoming dealerships by next year. The firm will take the total number of its dealerships to 25 by the end of next year.
It is to be mentioned here that Audi India plans to become the largest luxury car maker in the Indian auto market by year 2015. The expansion of dealership network has been done to provide a strong distribution network to its upcoming volume segment offerings like Q3 SUV and smaller sedan A3.
Speaking to reporters in the National Capital, Audi India head Michael Perschke said, "There have been some good years, and we are planning to get right products to generate volumes and meet customer expectations.” He added, "While other players in the Indian market are reviewing their targets downward, we are confident that we will exceed our target of 5,000 units this year."
The firm and its dealer partners aim to increase their manpower by 600 people by the end of next year. So far, the firm has invested over 30 million euros in its India operations.
