Audi India sells 4000 cars in first half of 2012; heading towards leadership in luxury car market

Wednesday 04 July 2012, 18:55 PM by

Audi India has achieved new heights by selling 4000 cars in the first six months of 2012, up by 43 per cent over the numbers in the same period last year. The volume of cars sold in June this year was 718 units with a growth of 76 per cent as compared to the same period last year when it managed to sell 408 units. The steep growth in the sale of the vehicle was mainly accounted to the huge sale of Audi Q3 which registered an all-time high booking of 500 units in just 5 days. Considering the huge demand of the car, the manufacturer had to open bookings for 500 more units.

Although the auto market of the country is facing a tough time owing to the hike in fuel prices and high interest rates, Audi India is confident of achieving its target for the year. The main factors on which Audi relies while competing with other major brands in India include product portfolio, new initiative and expansion of dealers. The company strongly believes that they would be successful in increasing their sales further, despite the fact that auto market in the country is reeling under several problems. The huge sales in car from the manufacturer show that the company is on the right track of achieving its target of selling 8,000 cars by the end of 2012.

Audi India Head Michael Perschke said, "Confident of achieving targets despite adverse market conditions with new products, innovative marketing strategies and world-class after sales packages."He further pointed out, "With the help of our robust consumer propositions, we are also confident of further boosting our sales despite the economic challenges like high fuel prices, inflation, reduction in retail loans and rupee devaluation."

“2012 is emerging as the most successful year in the history of the brand, worldwide. Given our outstanding performance in the first six months of the year, we are right on track to achieve the sales target of 8000 cars by year end and consolidating our position in the market again as the fastest growing luxury brand. The launch of Audi Q3 was in line with our strategic course of product expansion in the market for sustainable and profitable growth. ” added Mr. Perschke.

After attaining the number 2 spot in March 2012, Audi India is implementing its strategy to achieve number 1 place in the luxury car segment before 2015. Audi India reached another milestone by having over 804,000 fans on Facebook, the second biggest community on the internet after Audi USA. Bagging 27 grand awards in 2012, it became the most awarded luxury car manufacturer in the country.

Audi India with the aim of making the car available to larger number of people and increasing its sale, plans to widen its network to 25 centres in the country from the present 19 dealerships by the end of 2012. The luxury car manufacturer had last year opened new outlets in Delhi South, Chennai, Ludhiana, Surat and Indore.

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