Audi Group achieves its global target for 2012

author image CarTrade Editorial Team
Saturday 16 March 2013, 11:01 AM

Audi Group, the well-appreciated German premium automotive marque, has achieved its global sales targets for 2012, amid contracting sales in Europe and impact of debt crisis in many auto markets. As per reports, the company has posted record numbers in its revenue, earnings, shipments and production during last year. In the previous fiscal, Audi sold a total of 1.45 million units that earned it total revenues of € 48.8 billion, besides increasing the total operating profits to a record breaking € 5.4 billion.

Audi is owned by the Volkswagen Group and one of best selling luxury car brand in the global auto industry. The company is targeting to improve its sales performance in the ongoing 2013 year, by adding more customers and increasing its presence in other previously untouched auto markets in the world. The German auto maker has also revealed intentions of recruiting approximately 1,500 employees on its home turf, besides hiring 700 young interns and apprentices.

Audi announced its key performance and sales figures for the previous fiscal at its annual press conference held in Ingolstadt, Germany. Expressing his delight at the impressive performance recorded last year, Rupert Stadler, Chief Executive Officer, Audi AG, was quoted as saying, “2012 was a very successful year for us. We surpassed our targets and added an attractive premium brand, Ducati, to our brand portfolio. We intend to continue our growth in 2013 and with two new plants this year, we will create the right conditions to reinforce our claim to leadership over the long term.”

Axel Strotbek, Board of Management Member for Finance and Organization, Audi AG, has affirmed that the company's high profitability complements the success of its well thought global strategies and marketing initiatives. Commenting on the future predictions, Strotbek also the Chief Financial Officer (CFO) of Audi AG, was said, “We already initiated the biggest investment program in our history in 2011. We now plan total investment averaging more than € 3.5 billion each year until 2015, in order to effectively pursue our growth path.”

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