Volvo Auto India has been termed as the official car partner for Aircel Chennai Open 2013 in India. The matches scheduled between December 31, 2012 and January 6, 2013 are played after acknowledging Volvo S60 as a luxury sedan with prime position. Interestingly, the 2013 tournament happens to be the 5th consecutive time wherein Volvo India is associated with country's ATP World Tour Event. As a part of association, Volvo S60 is showcased at the backdrop of all the matches, which diverts the attention of audience from the 2 battling stars at court.
Speaking on this association, the Managing Director of Volvo Auto India, Tomas Ernberg, said, “It's a pleasure to associate our brand with India's only and South Asia's premier ATP World Tour- Aircel Chennai Open 2013 for the 5th straight year. Volvo has been closely associated with tennis through ATP Volvo International for many years and this partnership with the 18th edition of Aircel Chennai Open will further strengthen Volvo's association with the sport.”
Expressing the same sentiments, Ashu Jindal, COO, IMG Reliance, commented, "We are delighted to have Volvo Auto India associate their premium luxury sports car, the Volvo S60 as the official car for Aircel Chennai Open 2013. Volvo has a rich history of being associated with sports across the globe.”
Volvo S60 happens to be a perfect blend of inspirational motoring comfort with superior performance. The model is packed with premium leather seats, which add to the comforts of passengers. It boasts of Interior Air Quality System for maintaining a clean air in the cabin and Volvo Sensus technology, which has a touch interface. The steering wheel of this car has mounted audio controls, facilitating individuals to experience a new height of entertainment.
