Indian Royal Enfield enthusiasts have a new reason to cheer, CEAT Rider Mania 2015, the India’s premier biking community event that is due to begin tomorrow. The three day event due to be held from 23d January – 25th January 2015 at Ropar near Chandigarh. Series of exciting events, riding competitions and live gigs shall reach a new level this year with more than 1000 riders expected to participate at the event.
Speaking more on this special occasion, Mr Prabhakar Tiwari, GM(Marketing), CEAT Ltd said, “CEAT is very proud to associate with Rider Mania 2015. Rider Mania has a rich heritage and the riders this year will get a feel of CEAT’s superior grip promise at our experience zone. We hope that this year sees the highest participation over the years and we look forward to interacting with BOBMC community.” The participating riders shall get an opportunity to celebrate their community through music, art, photography and lifestyle.
The CEAT Rider Mania 2015 event features an exhaustive line up of motorcycling events that includes Trials, Dirt Track Racing, Slow Race and Assembly Wars. Apart from this, the event shall have Arm Wrestling contests & Music Performances that shall also boost rider engagement. Riders shall also get an opportunity to test their mettle at CEAT’s tyre burnout competition, that requires riders to bursts their tyre first to claim victory and win exciting prizes. The company has also planned a 360 degree Experience Zone at the event that gives riders an opportunity to engage with the brand on a personal level.
