Fiat understands that they produce good cars.However due to bad after sales service customers are staying away from the brand.
Recently I went for servicing for Fiat Palio in Chennai.First 2 Tata service centers refused and the 3rd service center gave an appointment 4 days later and said he is reluctant to accept due to non availability of Fiat spare parts.I think the company is spoiling its brand value.
From the above article I came to know that the company is planning to give its India operations a new breath of life by opening new single brand sales outlets in the country in next few years.
I think this laid back attitude of Fiat is due to wrong people in the top management.Fiat is known for making good cars but with bad management and laid back attitude they will soon pull the shutters down.They need a dynamic team to lead the company and implement decisions faster.
If they fail doing so soon Fiat will be History.