Famed for the luxurious Scandinavian design, Volvo Cars, declared its association with the ace fashion brand, Lakme Fashion Week as its 'Official Car Partner'. The car maker is all set to make an entry in the Fashion segment of India with the famous fashion designer Ritu Beri. A number of designs based on the theme of 'Designed around You', will be exhibited by both the 'Icons of Luxury'.
This philosophy of 'Designed Around You' focuses on putting in extra efforts to understand the customers better. Volvo Cars will be able to determine the taste and choice of the customers through this unique human-centric approach. The unique concept gives utmost priority to the customers and designs the products keeping them in mind. Contemporary technology and a engineering module devised around human values are the salient features of every Volvo car.
Managing Director (MD), Volvo Auto India, Mr. Tomas Ernberg, commented on the venture, “Our synergies with Lakme Fashion Week reflects our common understanding of people and our endeavour to offer them products that are stylish, sophisticated yet personal. In keeping with our philosophy of “Designed Around You”, Volvo Cars will showcase fashion through a completely new prism – through the eyes of a fashion icon.”
The Volvo Cars has enjoyed worldwide popularity and made its presence felt by bagging a number of much-acclaimed awards in assertion of its style and design.
