Royal Enfield, the popular two-wheeler manufacturer in the country, has shown positive signs for the future. Sporting a new logo, which symbolises its eclectic leap towards the future, rides high on some remarkable growth in the Indian market. Providing classic models blended with ultramodern elements has been their prime focus. The sales reports, as of July 2014, have reflected the same thing as far as the statistical reports are concerned.
Royal Enfield has recorded a stark growth in this month, selling 27314 models in all, making it their best till now. If the calculations are trusted, this means that the manufacturer has had a giant growth of 80 per cent in July. The company had sold nearly 14851 units, when compared to the same time period during the last year. Apart from these domestic sales, the exports during July 2014 were 518, as against the 324 in July 2013. The international business thus reflected an approximate growth of 60 per cent.
The improvement in sales reports also reflected in the year-by-year statistics. A total of 165713 models were sold during the current calendar as against 89951 in the previous, tallying up a growth of 84 per cent. Among these models, 161822 were a part on country-wise sales and the remaining 3891 were exported overseas.
Royal Enfield seems to be well in track with the rising demands of its models, both in the national and international market. Boasting of its good turnover, it aims to become a leader in the mid-sized motorcycle segment on a global range. A path-breaking event recently, was the appointment of the Corbeta Group, as its exclusive distributor in Columbia.
Apart from its business related endeavours, Royal Enfield also focuses on organising a plethora of events to keep its fans upbeat and entertained. After conducting a Continental GT burn-up at New York in the United States of America, the leading manufacturer is all set to organise a Reunion in south, north and west India in the running month. In September, the adrenaline-pumping trip to Tibet is set on the cards for those fans. Apart from gearing up the sales every month, the company is well placed to do what its signature models depict the best – ease out of the cramped metropolitans and venture on an adventure, which comprises a scenic sojourn through the challenging wilderness and dexterous routes of Nature.
