Rolls Royce Motor Cars unveiled its latest super luxury saloon model, Ghost for India. The model is priced at Rs. 2.5 crores and is powered by a 6.6L twin turbo V12 petrol engine. This latest model with whisper-quiet engine is the most technologically advanced model and is smaller than its predecessors yet more dynamic.
Rolls Royce is a British brand which is now a part of BMW group. It already has its model “Phantom” in India which carries very formal “chauffeur-driven” image. Ghost is cheaper than Phantom which falls in price band of Rs. 3.5 crore and above.
"Ghost is a more informal design that broadens the appeal of Rolls-Royce, combining refinement, new technology, contemporary style. It bears all the hallmarks of other Rolls-Royce cars, using the finest wood and leather materials and employing manufacturing standards which are no different to Phantom. Ghost will be built-to-order,” Colin Kelly, regional director for Asia Pacific region, said.
Rolls Royce expects to sell at least 45-60 units of the model in India. It has experienced a sharp decline in its sales last year but banks on the rising Indian market to generate good profit margins for the company.
