Gujarat and especially Sanand, has been transformed completely into an auto hub for a long time now and incessant entries of new players with each passing day, has confirmed that the trend is here to stay for a long time. Recently, Greater Noida-based Prime Comfort Products Pvt. Ltd. has planned to make an entry into Sanand. It has mulled upon supplying foam to car makers like Tata Motors and Ford India's plants here.
Prime Comfort Products Pvt. Ltd. which exists for a period one year now, is a manufacturer of a wide variety of high quality industrial and specialty polyurethane foam and mattresses.
Praduman Patel, Founder and Managing Director of Prime Comfort Products Pvt. Ltd confirmed about the plan. He said that "We are setting up a 10,000 MT PU foam manufacturing plant near Bavla in Ahmedabad. This new plant is aimed at manufacturing and marketing our mattresses to the western and southern parts of the country. However, since we also manufacture foam layer for the auto and footwear industry, we are mulling about entering into joint ventures with the likes to Tata Motors or General Motors for supply of foam."
With an investment of Rs. 50 crore, the company aims to set up a 10,000 MT PU foam and mattresses facility in Gujarat, the services of which would be commenced by 2012.
Patel also communicated about the future plans saying that, "In next three years, we intend to have three manufacturing plants of 10,000 MT capacities each. By then, we hope to garner revenue of Rs. 450 crore. The mattresses industry is pegged at Rs. 5,000-6,000 crore and we intend to capture close to 10 per cent market share in near future."
It is important to note that the company recently launched its brand of mattresses and pillows called 'Refresh' in Gujarat.
Based on the 3-Zone comfort technology in spring mattresses and memory re-bonded, the 'Refresh' brand of mattresses is also equipped with enhanced air circulation and massage pressure points on the body. According to Patel, the mattresses are available between the price range of Rs. 3,500 and Rs. 32,000.
In Gujarat, Prime Comfort has five distributors and 200 dealers, which the company mulls to expand in the coming time. The 'Refresh' brand of mattresses and pillows will be available in North India in its early stages.
At present, the brand has over 25 distributors and over 1000 authorised dealers at national level.
