BMW inaugurated its new Studio at Janpath in Delhi this month. It is the only second such studio in the world from BMW and first of its kind in India from any car maker in the country. The Studio shall showcase an array of lifestyle products from BMW such as shirts, jackets, golfing kits, baggage, etc.
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“The BMW Studio is conceptualized to offer an experience that fully meets our customers’ requirements and make best use of the brand’s strength. We are confident that the BMW Studio will provide an exclusive BMW experience coupled with excellent service and the perfect ambience. The BMW Studio has evolved from fresh thinking that will align our thoughts and actions to the evolving aspirations of our customers,” said Peter Kronschnabl, President, BMW India.
The Studio is spread across 1600 sq. ft. managed by a Studio manager who shall cater to customer interests in various product including BMW models. It shall also have a test drive car for its customers coming in the studio. Studio is WiFi enabled where BMW owners can book the studio for personal meetings or events. The Studio can accommodate 25-30 guests and shall be open from Monday to Saturday from 10 am to 8pm.
