Mitsubishis New Niche Model and new Cedia Sports in India

Mitsubishis New Niche Model and new Cedia Sports in India New Mitsubishi Cedia
author image Rishi
Monday 27 July 2009, 00:00 AM

Mitsubishi is ready to fire up its product portfolio in India with a ‘niche’ model based along the lines of a James Bond-like automobile. The company has a collaboration with Hindustan Motors in India and HM markets all Mitsubishi cars in the country. The company has launched two new models in past one year. It introduced a new model of Outlander in October 2008 and introduced a new Montero in India in March 2009.

“We are gearing up for the launch of a niche vehicle, hopefully, within this year, for which we are awaiting requisite homologation from ARAI (Automotive Research Association of India),” said HM’s managing director R Santhanam.

Mitsubishi also launched a new variant of its slow selling saloon Cedia christened as Cedia Sports in India. The new variant is powered with same 2.0L 4-cylinder engine but the interiors have been re-done to match its Sports model tag. It now features sporty themed trim, a MOMO steering wheel, alloy pedals and an advanced touch screen navigation system.

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