Mercedes Benz, which held the number one position in the luxury car segment until a few years ago, is once again sure that it would achieve the pole position in coming time. Since its entry in the Indian auto market in 1995, Mercedes Benz held the number one position for many years so far as sales are concerned. However, with the entry of other big players in the Indian auto market, it could not save its spot. The demand for luxury cars in India is growing and sales presently are around 23000 units per annum.
The sales of Mercedes Benz in the past few years have increased by 30 per cent and the German auto maker managed to sell about 7500 units in 2011 alone. The company, at a base price of Rs. 35.90 lacs, launched Mercedes Benz C ClassAMG performance edition, which in addition to other features has added sports package. Before that, it launched the revised edition of the M Class in India to a resounding response.
Off late, a gradual change in the attitude of rich Indians, especially young affluent generation, towards the luxury cars has been noticed, who seem to have inclination towards these expensive four wheelers. Mercedes Benz has set the target of reaching number one position in the coming years by banking on these newly rich people as their customers. Unlike many other auto brands that in order to boost sale introduce cars at feasible price, Mercedes, instead, has different plans. The company, so as to raise the sales volumes, has intentions of bolstering the vehicle portfolio in India. In 2012-13, the company, keeping in line with its plans of increasing the line up, will introduce new luxury cars that will boost its sales and help the company enter new luxury segments.
